It is sometimes difficult to convince business-to-business (B2B) companies that social media marketing is valuable for their brand’s growth. This stems from the belief that social media channels such as Instagram, Facebook, Twitter and blogs have more value for...
A thought leader is defined as a leading authority in their industry, creating content that highlights their experience, unique perspective and passion for their field. They publish articles, videos, research and other original content that potential clients and...
The main purpose of a press release is to clearly promote something of signifance to the media in hopes that they will find it newsworthy enough to write an article. That has not changed. However, the impact of a press release and why it’s a valuable asset to your...
When it comes to marketing your brand, professional, well-curated images are a necessity on all platforms. One way to set yourself apart from your competitors is by using original photographs to build brand credibility. Sharp, colorful, thoughtful images help your...
What makes a marketing campaign effective varies widely depending on the product, target audience, and the all-important execution. When marketing teams get things right, the result is a viral campaign that establishes brand credibility among consumers and keeps...
Did you notice the spelling error in the headline? Quick…Tell me what impressions you have of me as the originator of said error? Careless? Unintelligent? Lacking credibility? No matter what taste my error leaves in your mouth, it’s bound to be a bad...
You’re not imagining it; your LinkedIn Page is changing. The social media platform has undergone a series of updates since it was acquired by Microsoft in 2016. You can now upload videos, share PDFs and slide decks…and that’s not even getting into the added features...
Content marketing now plays a larger and more strategic role in an organization’s overall marketing strategy than ever before. Organizations are beginning to understand how content can be a valuable tool for helping to grow their customer base and achieve their...
Everyone loves positive media coverage. What’s wonderful about it is how it drives interest in your company, which equates to an increase in traffic to your website and social media properties. For many companies, however, this is also what’s bad about it—if they...
Here’s a hypothetical situation you may have witnessed at some point in your career: Company A is looking to keep up with one of its top competitors. A quick survey of the marketplace indicates the competition has a fully integrated marketing program that includes an...