THE VALUE OF PR
Public relations offers advantages not found with other marketing options. A critical advantage of public relations is that it helps establish credibility for a company, product or person with a targeted customer group by capitalizing on the influence of third parties.
Make Your Customers Evangelists
When customers are truly thrilled about their experience with your product or service, they can become outspoken “evangelists” for your company. How we do it:
Press releases | Case studies | Speaking co-presenters | Quotable sources to the press | Customer advisory councils
Make your company a thought leader
What differentiates a thought leader is the recognition from the outside world that the company deeply understands the needs of its customers and the broader marketplace in which it operates. How we do it:
Bylined articles | White papers | Speaking engagements | Blogs | Webinars | Podcasts
Make your company famous
Trust is built on reputation and reputation is generally not built on advertising. It is built on what others say about you. It is critical to generate third-party credibility with the audiences you wish to influence. How we do it:
Visibility in print and e-media outlets in key verticals | Executive profiles and opinion pieces | Story angles and placements | Product profiles/reviews | Tradeshow press appointments | Awards
Measure your Results
How do you know you’ve chosen a good PR firm? We know you can’t manage what you can’t measure. We understand the importance of comprehensive reporting of our activities and time spent on focused actions that make your PR program a success. How we do it:
Priority planning | Accomplishment reports | Weekly or bi-weekly meetings | Tracking of media coverage | Quarterly reports | Annual reviews
But don’t just take our word for it
See what our clients have to say
Keagan J. Kerr
Senior Vice President, Corporate Affairs & Human Resources, Coeur Mining
What a fantastic 2014! Thank you for everything you and your team assist with. Coeur is a much better company with a partner like you. I look forward to further achievement in 2015.
VP of Marketing, Vestcom International
If you are looking for solid marketing strategy, personal attention and spot-on execution, you need look no further than Sterling Kilgore.
Director of Marketing, ShopLocal
Sterling’s strong ability to develop relationships helps us reach our goals. Hiring them was a great decision.
Director, Worldwide Field and Corporate Marketing, Infovista
On behalf of InfoVista, I’d sincerely like to thank the whole Sterling team for helping InfoVista gain awareness in our target markets. When you work with Sterling Kilgore, you have a reliable, honest and savvy partner who knows how to get visibility and media exposure for your company.
Maureen Carroll Gormeley
Social Meddia Manager, RICOH AMERICAS CORPORATION
The Sterling team always made my job easier and my days—just by being themselves. We had a lot of fun growing something from nothing and built an incredibly strong program that is now heads above others in the social media space. It’s a true pleasure working with such professionals.
Director of Marketing, DATAMATX
We have been so pleased with Sterling Kilgore that we have recommended them to three other companies who are now all benefiting from the outstanding PR and marketing services Sterling Kilgore provides.
President and General Manager, GMC Software Technology
Sterling’s solid feel for our industry and how media works makes them a perfect fit for reaching GMC’s goals in North America.
Founder and CEO, Extream Software
It was a lot of fun to grow Exstream to be a world leader and you should be very proud of Sterling’s role in making this happen.