13 Jul 2021

It is sometimes difficult to convince business-to-business (B2B) companies that social media marketing is valuable for their brand’s growth. This stems from the belief that social media channels such as Instagram, Facebook, Twitter and blogs have more value for business-to-consumer (B2C) companies. While many B2C companies do gain value from the exposure social media gives […]

02 Jun 2021

A thought leader is defined as a leading authority in their industry, creating content that highlights their experience, unique perspective and passion for their field. They publish articles, videos, research and other original content that potential clients and members of their industry associate with insight and authority. Of course, it takes more than one article […]

08 Mar 2021

When it comes to marketing your brand, professional, well-curated images are a necessity on all platforms. One way to set yourself apart from your competitors is by using original photographs to build brand credibility.  Sharp, colorful, thoughtful images help your customers and prospects see your products or services more clearly (literally and figuratively). Authentic photographs […]