25 Jul 2017

The recent CNN debacle concerning the retraction of untrue articles about the President’s connection with Russia forces Americans to wonder if any news is true.  If we can’t even trust the first all-news television channel in the United States, with its long history of credible reporting, who in the media can we trust? As someone […]

27 Jun 2017

The USC Center for Public Relations recently released its Global Communications Report 2017, including the communications trends PR executives believe will be the most important in the next five years. Here are the top three trends identified by the report: Digital storytelling Social listening Social purpose Throughout history people have turned to stories to find […]

10 Apr 2017

If you’ve been reading Sterling Kilgore’s blogs regularly, you are well aware what successful public relations is and its role in gaining the visibility that makes companies and their products and thought leaders famous.  Now let’s delve into a sister sub-discipline of marketing—branding.  Branding at its most tactical is the creation of a name, symbol […]

20 Mar 2017

Whether we like it or not, we’re living in a 140 character limit world. From the President of the United States to your favorite band, it seems like just about everyone is using Twitter to help spread their message to the public. Even the late King of Rock and Roll, Elvis Presley, has his own […]

15 Feb 2017

As you sit down to draft or update your company’s social media strategy, you probably have your target audience in mind (if not, let’s talk!). You have your current customers, then prospects and future customers as well as the “influencers” in your industry. These are all important groups of people that you want to keep […]

25 Jan 2017

Picture this scenario – your company’s product team has put months (or possibly even years) into developing the next revolutionary offering. The investment in R&D was steep, but every stakeholder so far has bought in to its value. You are now attending the big unveil. Everyone in the room has anxiously been waiting for this […]