16 Jan 2019

“A picture is worth a thousand words” It’s a cliché but more and more marketers are finding there is a lot of truth in the phrase … particularly when it comes to telling their brand’s story and driving customer action. I’m talking about Instagram, of course. The social media platform has been around since 2010, […]

10 Jan 2019

With 2018 now firmly in our rearview mirror, there is no better time to solidify your brand’s public relations strategy for the New Year. And you’re in luck because with the many ways you can tell your brand’s story, the PR landscape is more exciting than ever. In fact, Cision’s 2018 Global Coms Report details […]

14 May 2018

When gaining notoriety for your company, the only event more exciting than securing an interview with a reporter is seeing the result of the interview in a published article.  Ironically, not knowing how the reporter will transform your interview into the published word is also one of the scariest events on your road to fame. […]

05 Apr 2018

As I’ve gotten older, I realize the saying “with age comes wisdom” applies a little differently to me. Sure, I’ve gained some wisdom through the years but the one thing that’s really changed is how many different foods I am willing to try. If you asked me to try tofu in college, I would probably […]

23 Jan 2018

Working with several Sterling Kilgore social media accounts, I quickly learned that each company has a different audience with divergent interests and varying preferences for the ways they would like you to communicate with them. Everything related to your company on social media is a part of your brand’s identity – images, logos, colors, fonts, […]

14 Dec 2017

When I was a young athlete, I won an award for sinking the most free throws at summer basketball camp.  Whenever my brother or his friends teased me about playing like a girl, I reminded them about my free throw medal.  After all, it was awarded by the high school basketball coach—a credible judge of […]

28 Nov 2017

In early November, a dispute between one of the world’s most prominent brands and one of the country’s largest newspapers became public. Walt Disney Co., upset over news coverage about its financial dealings with the city of Anaheim, Calif., barred the Los Angeles Times from press screenings of its movies. The newspaper made the ban […]