23 Jan 2018

Working with several Sterling Kilgore social media accounts, I quickly learned that each company has a different audience with divergent interests and varying preferences for the ways they would like you to communicate with them. Everything related to your company on social media is a part of your brand’s identity – images, logos, colors, fonts, […]

14 Dec 2017

When I was a young athlete, I won an award for sinking the most free throws at summer basketball camp.  Whenever my brother or his friends teased me about playing like a girl, I reminded them about my free throw medal.  After all, it was awarded by the high school basketball coach—a credible judge of […]

28 Nov 2017

In early November, a dispute between one of the world’s most prominent brands and one of the country’s largest newspapers became public. Walt Disney Co., upset over news coverage about its financial dealings with the city of Anaheim, Calif., barred the Los Angeles Times from press screenings of its movies. The newspaper made the ban […]

25 Jul 2017

The recent CNN debacle concerning the retraction of untrue articles about the President’s connection with Russia forces Americans to wonder if any news is true.  If we can’t even trust the first all-news television channel in the United States, with its long history of credible reporting, who in the media can we trust? As someone […]

27 Jun 2017

The USC Center for Public Relations recently released its Global Communications Report 2017, including the communications trends PR executives believe will be the most important in the next five years. Here are the top three trends identified by the report: Digital storytelling Social listening Social purpose Throughout history people have turned to stories to find […]

10 Apr 2017

If you’ve been reading Sterling Kilgore’s blogs regularly, you are well aware what successful public relations is and its role in gaining the visibility that makes companies and their products and thought leaders famous.  Now let’s delve into a sister sub-discipline of marketing—branding.  Branding at its most tactical is the creation of a name, symbol […]

20 Mar 2017

Whether we like it or not, we’re living in a 140 character limit world. From the President of the United States to your favorite band, it seems like just about everyone is using Twitter to help spread their message to the public. Even the late King of Rock and Roll, Elvis Presley, has his own […]