06 May 2019

Did you notice the spelling error in the headline? Quick…Tell me what impressions you have of me as the originator of said error?  Careless?  Unintelligent?  Lacking credibility?  No matter what taste my error leaves in your mouth, it’s bound to be a bad one—particularly if you don’t know me. Research shows that people are judged […]

29 Mar 2019

Content marketing now plays a larger and more strategic role in an organization’s overall marketing strategy than ever before. Organizations are beginning to understand how content can be a valuable tool for helping to grow their customer base and achieve their business goals. So, what is content marketing?  The Content Marketing Institute defines content marketing […]

21 Mar 2019

Everyone loves positive media coverage. What’s wonderful about it is how it drives interest in your company, which equates to an increase in traffic to your website and social media properties.  For many companies, however, this is also what’s bad about it—if they have a less-than-stellar online marketing presence. Therefore, before securing media coverage, we […]

21 Feb 2019

Here’s a question we get asked often: “Can our LinkedIn Company Page share posts from our employees?” Our answer has always been the same…No… until a couple months ago. At the end of 2018, LinkedIn announced it was rolling out its next generation of Company Pages.  Enhanced features from this update include the ability for […]

16 Jan 2019

“A picture is worth a thousand words” It’s a cliché but more and more marketers are finding there is a lot of truth in the phrase … particularly when it comes to telling their brand’s story and driving customer action. I’m talking about Instagram, of course. The social media platform has been around since 2010, […]

10 Jan 2019

With 2018 now firmly in our rearview mirror, there is no better time to solidify your brand’s public relations strategy for the New Year. And you’re in luck because with the many ways you can tell your brand’s story, the PR landscape is more exciting than ever. In fact, Cision’s 2018 Global Coms Report details […]