13 Jul 2021

It is sometimes difficult to convince business-to-business (B2B) companies that social media marketing is valuable for their brand’s growth. This stems from the belief that social media channels such as Instagram, Facebook, Twitter and blogs have more value for business-to-consumer (B2C) companies. While many B2C companies do gain value from the exposure social media gives […]

02 Jun 2021

A thought leader is defined as a leading authority in their industry, creating content that highlights their experience, unique perspective and passion for their field. They publish articles, videos, research and other original content that potential clients and members of their industry associate with insight and authority. Of course, it takes more than one article […]

08 Mar 2021

When it comes to marketing your brand, professional, well-curated images are a necessity on all platforms. One way to set yourself apart from your competitors is by using original photographs to build brand credibility.  Sharp, colorful, thoughtful images help your customers and prospects see your products or services more clearly (literally and figuratively). Authentic photographs […]

24 Jul 2020

What makes a marketing campaign effective varies widely depending on the product, target audience, and the all-important execution. When marketing teams get things right, the result is a viral campaign that establishes brand credibility among consumers and keeps people talking for years. At worst, an ineffective campaign can tarnish a brand. More often, these campaigns […]

06 May 2019

Did you notice the spelling error in the headline? Quick…Tell me what impressions you have of me as the originator of said error?  Careless?  Unintelligent?  Lacking credibility?  No matter what taste my error leaves in your mouth, it’s bound to be a bad one—particularly if you don’t know me. Research shows that people are judged […]

29 Mar 2019

Content marketing now plays a larger and more strategic role in an organization’s overall marketing strategy than ever before. Organizations are beginning to understand how content can be a valuable tool for helping to grow their customer base and achieve their business goals. So, what is content marketing?  The Content Marketing Institute defines content marketing […]

21 Mar 2019

Everyone loves positive media coverage. What’s wonderful about it is how it drives interest in your company, which equates to an increase in traffic to your website and social media properties.  For many companies, however, this is also what’s bad about it—if they have a less-than-stellar online marketing presence. Therefore, before securing media coverage, we […]