10 Apr 2017

If you’ve been reading Sterling Kilgore’s blogs regularly, you are well aware what successful public relations is and its role in gaining the visibility that makes companies and their products and thought leaders famous.  Now let’s delve into a sister sub-discipline of marketing—branding.  Branding at its most tactical is the creation of a name, symbol […]

20 Mar 2017

Whether we like it or not, we’re living in a 140 character limit world. From the President of the United States to your favorite band, it seems like just about everyone is using Twitter to help spread their message to the public. Even the late King of Rock and Roll, Elvis Presley, has his own […]

15 Feb 2017

As you sit down to draft or update your company’s social media strategy, you probably have your target audience in mind (if not, let’s talk!). You have your current customers, then prospects and future customers as well as the “influencers” in your industry. These are all important groups of people that you want to keep […]

25 Jan 2017

Picture this scenario – your company’s product team has put months (or possibly even years) into developing the next revolutionary offering. The investment in R&D was steep, but every stakeholder so far has bought in to its value. You are now attending the big unveil. Everyone in the room has anxiously been waiting for this […]

17 Nov 2016

From sheer event logistics to polishing your talking points and triple checking every detail, there’s a lot of planning that goes into hosting or exhibiting at an industry event. You’ve got your flights booked, your presentation ready and you’ve studied the list of attendees forwards and backwards. The last thing on your mind is probably […]

24 Oct 2016

The recent presidential debates have a lot of people asking what it means to be a “good” public speaker.  Is it the way you look, the way you act, what you say?  Paying attention to all these aspects of presenting is important. But let’s address the elephant in the room first… Fear’s role In a […]