It is sometimes difficult to convince business-to-business (B2B) companies that social media marketing is valuable for their brand’s growth. This stems from the belief that social media channels such as Instagram, Facebook, Twitter and blogs have more value for...
A thought leader is defined as a leading authority in their industry, creating content that highlights their experience, unique perspective and passion for their field. They publish articles, videos, research and other original content that potential clients and...
The main purpose of a press release is to clearly promote something of signifance to the media in hopes that they will find it newsworthy enough to write an article. That has not changed. However, the impact of a press release and why it’s a valuable asset to your...
When it comes to marketing your brand, professional, well-curated images are a necessity on all platforms. One way to set yourself apart from your competitors is by using original photographs to build brand credibility. Sharp, colorful, thoughtful images help your...