The main purpose of a press release is to clearly promote something of signifance to the media in hopes that they will find it newsworthy enough to write an article. That has not changed. However, the impact of a press release and why it’s a valuable asset to your brand has evolved over the years, […]

When it comes to marketing your brand, professional, well-curated images are a necessity on all platforms. One way to set yourself apart from your competitors is by using original photographs to build brand credibility.  Sharp, colorful, thoughtful images help your customers and prospects see your products or services more clearly (literally and figuratively). Authentic photographs […]