SELL WITHOUT SELLING

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
– The Content Marketing Institute

Start with a Strategy

It’s important to build a content marketing strategy that elevates your public relations and social media efforts with valuable content created to resonate with your audience. We know thoughtful advanced planning can ensure your program’s success. How we do it:

Strategy development | Audience analysis | Keyword research | Content inventory | Editorial calendars

Develop Relevant Content

Creating valuable, relevant content takes effort, resources and an intimate knowledge of your target markets. Great content is the trail of breadcrumbs that engages people, drives traffic and influences customer behavior. How we do it:

White papers | Blog development | Infographics | Video | eBooks | Third party curation

Start Promoting your Content

Once you have your content, you need to reach out to your audience via multiple channels. A strong promotion strategy will not only disseminate content but also support your SEO initiatives. Here’s where the legwork of PR and social media converge to amplify your messages. How we do it:

Targeted outreach & link building | Media relations | Social media management | Email newsletter management | Paid content

Measure your Results

How do you know your content is effective? We know you can’t manage what you can’t measure. We understand the importance of comprehensive reporting of our activities and time spent on focused actions that make your content strategy a success. How we do it:

KPI and goal development | Data analysis | Progress reporting | Review and adjust

But don’t just take our word for it

See what our clients have to say

Davis Marksbury
Founder and CEO, Extream Software
It was a lot of fun to grow Exstream to be a world leader and you should be very proud of Sterling’s role in making this happen.
Steve Francis
President and General Manager, GMC Software Technology
Sterling’s solid feel for our industry and how media works makes them a perfect fit for reaching GMC’s goals in North America.
Shelly Anderson
Director of Marketing, DATAMATX
We have been so pleased with Sterling Kilgore that we have recommended them to three other companies who are now all benefiting from the outstanding PR and marketing services Sterling Kilgore provides.
Maureen Carroll Gormeley
Social Media Manager, RICOH AMERICAS CORPORATION
The Sterling team always made my job easier and my days—just by being themselves. We had a lot of fun growing something from nothing and built an incredibly strong program that is now heads above others in the social media space. It’s a true pleasure working with such professionals.
Marc Lippe
Director, Worldwide Field and Corporate Marketing, Infovista
On behalf of InfoVista, I’d sincerely like to thank the whole Sterling team for helping InfoVista gain awareness in our target markets. When you work with Sterling Kilgore, you have a reliable, honest and savvy partner who knows how to get visibility and media exposure for your company.
Marcy Dockery
Director of Marketing, ShopLocal
Sterling’s strong ability to develop relationships helps us reach our goals. Hiring them was a great decision.
Jeff Weidauer
VP of Marketing, Vestcom International
If you are looking for solid marketing strategy, personal attention and spot-on execution, you need look no further than Sterling Kilgore.
Keagan J. Kerr
Senior Vice President, Corporate Affairs & Human Resources, Coeur Mining
What a fantastic 2014! Thank you for everything you and your team assist with. Coeur is a much better company with a partner like you. I look forward to further achievement in 2015.