SELL WITHOUT SELLING
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
– The Content Marketing Institute
Start with a Strategy
It’s important to build a content marketing strategy that elevates your public relations and social media efforts with valuable content created to resonate with your audience. We know thoughtful advanced planning can ensure your program’s success. How we do it:
Strategy development | Audience analysis | Keyword research | Content inventory | Editorial calendars
Develop Relevant Content
Creating valuable, relevant content takes effort, resources and an intimate knowledge of your target markets. Great content is the trail of breadcrumbs that engages people, drives traffic and influences customer behavior. How we do it:
White papers | Blog development | Infographics | Video | eBooks | Third party curation
Start Promoting your Content
Once you have your content, you need to reach out to your audience via multiple channels. A strong promotion strategy will not only disseminate content but also support your SEO initiatives. Here’s where the legwork of PR and social media converge to amplify your messages. How we do it:
Targeted outreach & link building | Media relations | Social media management | Email newsletter management | Paid content
Measure your Results
How do you know you’ve chosen a good PR firm? We know you can’t manage what you can’t measure. We understand the importance of comprehensive reporting of our activities and time spent on focused actions that make your PR program a success. How we do it:
Priority planning | Accomplishment reports | Weekly or bi-weekly meetings | Tracking of media coverage | Quarterly reports | Annual reviews
But don’t just take our word for it
See what our clients have to say
Keagan J. Kerr
Senior Vice President, Corporate Affairs & Human Resources, Coeur Mining
What a fantastic 2014! Thank you for everything you and your team assist with. Coeur is a much better company with a partner like you. I look forward to further achievement in 2015.
VP of Marketing, Vestcom International
If you are looking for solid marketing strategy, personal attention and spot-on execution, you need look no further than Sterling Kilgore.
Director of Marketing, ShopLocal
Sterling’s strong ability to develop relationships helps us reach our goals. Hiring them was a great decision.
Director, Worldwide Field and Corporate Marketing, Infovista
On behalf of InfoVista, I’d sincerely like to thank the whole Sterling team for helping InfoVista gain awareness in our target markets. When you work with Sterling Kilgore, you have a reliable, honest and savvy partner who knows how to get visibility and media exposure for your company.
Maureen Carroll Gormeley
Social Meddia Manager, RICOH AMERICAS CORPORATION
The Sterling team always made my job easier and my days—just by being themselves. We had a lot of fun growing something from nothing and built an incredibly strong program that is now heads above others in the social media space. It’s a true pleasure working with such professionals.
Director of Marketing, DATAMATX
We have been so pleased with Sterling Kilgore that we have recommended them to three other companies who are now all benefiting from the outstanding PR and marketing services Sterling Kilgore provides.
President and General Manager, GMC Software Technology
Sterling’s solid feel for our industry and how media works makes them a perfect fit for reaching GMC’s goals in North America.
Founder and CEO, Extream Software
It was a lot of fun to grow Exstream to be a world leader and you should be very proud of Sterling’s role in making this happen.