Sterling Kilgore Public Relations and Marketing Strategy

Identifying PR goals, objectives and deliverables that reflect your organization’s plans.

Developing a messaging strategy and architecture, and providing day-to-day counsel regarding high-level media and analyst relations.

Coaching or training your key personnel to represent your organization in working with the media, preparing for key interviews, or giving speeches or presentations.

Establishing crisis management plans, policies, and a trained crisis management team.

Providing strategic writing services for opinion pieces, guest editorials, industry white papers, technical articles, internal communications, presentations, and speeches.

We help increase awareness of your organization and its role in the industry by communicating your key messages directly to high-level industry influencers.

• Contacts: Build on and refine the targeted media and analyst list for your organization.
• Editorial Calendar: Develop and maintain an editorial calendar of your target publications.
• Proactive Outreach: Manage ongoing media relationships with influencers (editors, analysts, bloggers, etc.).
• Reactive Support: Provide influencers with requested information and interviews.
• Contributed Articles: Identify contributed article opportunities, pitch topics and articles based on joint brainstorms, edit articles, and manage submission process.

Conducting press and analyst tours (domestic and international). We will coordinate and support press and analyst briefings, including developing press presentations and briefing materials, scheduling interviews, coordinating logistics, attending meetings, and providing follow-up support and reporting.

Preparing executives for media interviews and identifying strategies for success that will allow them to consistently deliver the most important messages.

Training your representatives to give effective speeches and presentations.

Providing writing and editing services for press releases, press kit and briefing materials, case studies, executive profiles, contributed articles, blog posts and other social media communications, speeches, fact sheets, Q&As, and all other required materials.

Providing PR support for press conferences and interviews, panels/roundtables, photo opportunities, contributions to the show daily, or other opportunities.

Identifying appropriate speaking opportunities for your executives, developing topics and abstracts for presentations, and assisting key speakers with their preparations.

Researching award competitions and managing nomination process to showcase your accomplishments.

Providing complete status reports formatted and delivered per your preference.

Participating in all appropriate meetings as directed by your organization.

Monitoring publications for your organization’s coverage.