The recent CNN debacle concerning the retraction of untrue articles about the President’s connection with Russia forces Americans to wonder if any news is true. If we can’t even trust the first all-news television channel in the United States, with its long history of credible reporting, who in the media can we trust? As someone […]
The USC Center for Public Relations recently released its Global Communications Report 2017, including the communications trends PR executives believe will be the most important in the next five years. Here are the top three trends identified by the report: Digital storytelling Social listening Social purpose Throughout history people have turned to stories to find […]
Let’s take a quick poll – raise your hand if your business is looking for ways to attract more website visitors? Be the “go-to expert” in your industry? Generate more content? Perhaps, all the above? While there is no instant solution to achieving those goals that many businesses are grappling with today, there is one […]
If you’ve been reading Sterling Kilgore’s blogs regularly, you are well aware what successful public relations is and its role in gaining the visibility that makes companies and their products and thought leaders famous. Now let’s delve into a sister sub-discipline of marketing—branding. Branding at its most tactical is the creation of a name, symbol […]
Whether we like it or not, we’re living in a 140 character limit world. From the President of the United States to your favorite band, it seems like just about everyone is using Twitter to help spread their message to the public. Even the late King of Rock and Roll, Elvis Presley, has his own […]
Fake news took on new life in the 2016 presidential election—campaigns were damaged by fake stories while at other times they used claims of fake news in an effort to discredit legit reports. Aside from politics, it’s important for brands to realize that fake news can pose a very serious threat to an organization, and […]
As you sit down to draft or update your company’s social media strategy, you probably have your target audience in mind (if not, let’s talk!). You have your current customers, then prospects and future customers as well as the “influencers” in your industry. These are all important groups of people that you want to keep […]
The other day I saw something transpire at the office that will stay with me for a long time… In our building’s beautiful atrium, there is a veritable jungle of greenery and flowers, and even a little fish-filled stream that runs through it. At the far end of the water, there stands a little coffee […]
Picture this scenario – your company’s product team has put months (or possibly even years) into developing the next revolutionary offering. The investment in R&D was steep, but every stakeholder so far has bought in to its value. You are now attending the big unveil. Everyone in the room has anxiously been waiting for this […]
It was with a sense of loss that I read on Friday that CBS World News anchor Bill Whitney and Washington correspondent Barry Bagnato were leaving the network. There were other, 30-plus year veterans leaving as well. Their voices carried the news to me countless times over the years. It was a reminder that, as […]