When Ferris Bueller said “Life comes at you pretty fast…If you don’t stop and look around once in awhile, you might miss it,” he couldn’t have been talking about Facebook, Twitter, Instagram or any other social media platform because they were still almost 20 years away from being invented. He may as well have been, […]
Because I grew up on the banks of the Mississippi river in Iowa, I have always been a fisherman. But when I left Iowa after college and eventually made my home in the Piedmont region of North Carolina, I became a particular kind of fisherman—a fly fisherman. For me, few experiences in life can rival […]
Imagine this…Your company wins the business of a client so big, well-known and exciting that EVERYONE will be talking about it. What’s more, the customer agrees to allow their name to be mentioned in a press release! The press release is written, the customer approves it and, because the name is so recognizable, the New […]
Not long ago, the tactics and techniques utilized to achieve optimal search engine rankings were vastly different than what we see today. Gone are the days of cramming key words and phrases into blogs that served no other purpose than to be indexed by search engines, or farming out backlinks to a network of otherwise […]
Just the other day, a local restaurant dropped off a sample at our office—one chocolate chip cookie. We laughed as we cut it into small pieces so more than one person could try it. The very next week a pizzeria dropped off a sample at our office, and just like the previous restaurant, they left […]
The beauty of social media within the context of marketing is its immediacy and intimacy. Through a variety of digital channels you have the opportunity to connect with your target audience in real time. The proverbial “fourth wall” is taken down and you can directly engage with your prospects and customers online. The key word […]
In my last blog post, I pulled an old economics book off the shelf to share some of the thoughts of classical economist Adam Smith. In his day, Smith talked a lot about the concept of “rational self-interest.” The long and short of Smith’s point was that people tend to act out of their own […]
The act of storytelling is human at its core. It’s our oldest form of passing information and is no less important to us as a society today than it was during the dawn of civilization. Great stories can entertain us, exhilarate us, or even bring us to tears. Regardless of how a story impacts us, […]
When it comes to gaining visibility for your company, some things are optional, like PR stunts, which have the potential to come under scrutiny as cheesy and ridiculous. While that result may be fine, and even desirable, for consumer electronics inventions in far-flung places, it might not be appropriate as you build up your status […]
The debate about whether the press release is dead has been like watching a good tennis match—back and forth, back and forth. Some PR pros have declared the press release dead due to social media and shrinking numbers of journalists. But then, like Colin Clive acting as Henry Frankenstein, there are those who shout “it’s […]