Here’s a question we get asked often: “Can our LinkedIn Company Page share posts from our employees?” Our answer has always been the same…No… until a couple months ago. At the end of 2018, LinkedIn announced it was rolling out its next generation of Company Pages. Enhanced features from this update include the ability for […]
As we wind down the month of January, 1/12 of 2019 is nearly complete. 2020 will be here before we know it! I’m kidding, of course. There are still plenty of things to look forward to in 2019. Here at Sterling Kilgore, we rang in the New Year with our blog about the Top 4 […]
“A picture is worth a thousand words” It’s a cliché but more and more marketers are finding there is a lot of truth in the phrase … particularly when it comes to telling their brand’s story and driving customer action. I’m talking about Instagram, of course. The social media platform has been around since 2010, […]
With 2018 now firmly in our rearview mirror, there is no better time to solidify your brand’s public relations strategy for the New Year. And you’re in luck because with the many ways you can tell your brand’s story, the PR landscape is more exciting than ever. In fact, Cision’s 2018 Global Coms Report details […]
In my last blog post, I offered up five of the top 10 well-tested guidelines to follow when being interviewed by a reporter. Now I will share the remaining five tips to ease your nerves when engaging in an interview with the press and pave the way for your successful inclusion in an article—one that […]
When gaining notoriety for your company, the only event more exciting than securing an interview with a reporter is seeing the result of the interview in a published article. Ironically, not knowing how the reporter will transform your interview into the published word is also one of the scariest events on your road to fame. […]
As I’ve gotten older, I realize the saying “with age comes wisdom” applies a little differently to me. Sure, I’ve gained some wisdom through the years but the one thing that’s really changed is how many different foods I am willing to try. If you asked me to try tofu in college, I would probably […]
“Don’t brag about your lightning pace, for Slow and Steady won the race!” from Aesop’s Fable “The Tortoise and the Hare” One of my favorite fables as a kid was the story about the tortoise and the hare. It always served as a good reminder if I rushed to finish a homework assignment that it […]
Working with several Sterling Kilgore social media accounts, I quickly learned that each company has a different audience with divergent interests and varying preferences for the ways they would like you to communicate with them. Everything related to your company on social media is a part of your brand’s identity – images, logos, colors, fonts, […]
When I was a young athlete, I won an award for sinking the most free throws at summer basketball camp. Whenever my brother or his friends teased me about playing like a girl, I reminded them about my free throw medal. After all, it was awarded by the high school basketball coach—a credible judge of […]