“Don’t brag about your lightning pace, for Slow and Steady won the race!” from Aesop’s Fable “The Tortoise and the Hare” One of my favorite fables as a kid was the story about the tortoise and the hare. It always served as a good reminder if I rushed to finish a homework assignment that it […]
Working with several Sterling Kilgore social media accounts, I quickly learned that each company has a different audience with divergent interests and varying preferences for the ways they would like you to communicate with them. Everything related to your company on social media is a part of your brand’s identity – images, logos, colors, fonts, […]
When I was a young athlete, I won an award for sinking the most free throws at summer basketball camp. Whenever my brother or his friends teased me about playing like a girl, I reminded them about my free throw medal. After all, it was awarded by the high school basketball coach—a credible judge of […]
In early November, a dispute between one of the world’s most prominent brands and one of the country’s largest newspapers became public. Walt Disney Co., upset over news coverage about its financial dealings with the city of Anaheim, Calif., barred the Los Angeles Times from press screenings of its movies. The newspaper made the ban […]
The recent CNN debacle concerning the retraction of untrue articles about the President’s connection with Russia forces Americans to wonder if any news is true. If we can’t even trust the first all-news television channel in the United States, with its long history of credible reporting, who in the media can we trust? As someone […]
The USC Center for Public Relations recently released its Global Communications Report 2017, including the communications trends PR executives believe will be the most important in the next five years. Here are the top three trends identified by the report: Digital storytelling Social listening Social purpose Throughout history people have turned to stories to find […]
Let’s take a quick poll – raise your hand if your business is looking for ways to attract more website visitors? Be the “go-to expert” in your industry? Generate more content? Perhaps, all the above? While there is no instant solution to achieving those goals that many businesses are grappling with today, there is one […]
If you’ve been reading Sterling Kilgore’s blogs regularly, you are well aware what successful public relations is and its role in gaining the visibility that makes companies and their products and thought leaders famous. Now let’s delve into a sister sub-discipline of marketing—branding. Branding at its most tactical is the creation of a name, symbol […]
Whether we like it or not, we’re living in a 140 character limit world. From the President of the United States to your favorite band, it seems like just about everyone is using Twitter to help spread their message to the public. Even the late King of Rock and Roll, Elvis Presley, has his own […]
Fake news took on new life in the 2016 presidential election—campaigns were damaged by fake stories while at other times they used claims of fake news in an effort to discredit legit reports. Aside from politics, it’s important for brands to realize that fake news can pose a very serious threat to an organization, and […]