Content marketing now plays a larger and more strategic role in an organization’s overall marketing strategy than ever before. Organizations are beginning to understand how content can be a valuable tool for helping to grow their customer base and achieve their business goals. So, what is content marketing?  The Content Marketing Institute defines content marketing […]

Here’s a hypothetical situation you may have witnessed at some point in your career:  Company A is looking to keep up with one of its top competitors. A quick survey of the marketplace indicates the competition has a fully integrated marketing program that includes an active Instagram page. In order to show action and not […]

With 2018 now firmly in our rearview mirror, there is no better time to solidify your brand’s public relations strategy for the New Year. And you’re in luck because with the many ways you can tell your brand’s story, the PR landscape is more exciting than ever. In fact, Cision’s 2018 Global Coms Report details […]

Working with several Sterling Kilgore social media accounts, I quickly learned that each company has a different audience with divergent interests and varying preferences for the ways they would like you to communicate with them. Everything related to your company on social media is a part of your brand’s identity – images, logos, colors, fonts, […]