15 Feb 2017

As you sit down to draft or update your company’s social media strategy, you probably have your target audience in mind (if not, let’s talk!). You have your current customers, then prospects and future customers as well as the “influencers” in your industry. These are all important groups of people that you want to keep […]

17 Nov 2016

From sheer event logistics to polishing your talking points and triple checking every detail, there’s a lot of planning that goes into hosting or exhibiting at an industry event. You’ve got your flights booked, your presentation ready and you’ve studied the list of attendees forwards and backwards. The last thing on your mind is probably […]

22 Jun 2016

Social media isn’t unknown territory anymore. It’s an active environment where many businesses engage with their customers online and where customers voraciously share and consume content to help them in both their personal and professional lives (and yes, watch the occasional cat video). It’s a phenomenal platform for promoting, posting, publishing and proliferating your business’ […]