HARNESS THE POWER OF SOCIAL MEDIA
We know that now–more than ever–it is important for companies to engage their customers in the online conversation and respond in real-time to their needs. Through social media, customers are looking for direct access to, and valuable information from, the companies with which they choose to do business.
Build your community
Consistent posting | Influencer relations | Customer engagement | Identifying advocates | Live event coverage
Optimize your earned, owned and paid content
Amplify company news | Promote owned content | Curate and share third-party content | Social campaigns | Sponsored posts
Monitor your brand
Social listening tools | Platform monitoring | Customer service support | Industry analysis | Competitor audits
Measure your results
Establish benchmarks | Determine KPIs | Analyze social data | Share of voice | Monthly/quarterly reporting
