Social Media Marketing
HARNESS THE POWER OF SOCIAL MEDIA
We know that now–more than ever–it is important for companies to engage their customers in the online conversation and respond in real-time to their needs. Through social media, customers are looking for direct access to, and valuable information from, the companies with which they choose to do business.
Buid Your Community
One of the most critical parts of a social media program is growing a following. However, a strong community does not necessarily mean a large community. It means finding the people whose goals and interests align with your company. How we do it:
Consistent posting | Influencer relations | Customer engagement | Identifying advocates | Live event coverage
Optimize your earned, owned and paid content
It’s important to analyze shared content on a weekly basis for engagement and to optimize accordingly based on popularity. From there, we are able to determine what types of content resonate and establish an engagement baseline. How we do it:
Amplify company news | Promote owned content | Curate and share third-party content | Social campaigns | Sponsored posts
Monitor your brand
Social media is not just about broadcasting your message, it’s also about listening. It is critical to keep tabs on what is being said about company reputation, products and services, the overall industry and competitors. How we do it:
Social listening tools | Platform monitoring | Customer service support | Industry analysis | Competitor audits
Measure your Results
How do you know you’ve chosen a good PR firm? We know you can’t manage what you can’t measure. We understand the importance of comprehensive reporting of our activities and time spent on focused actions that make your PR program a success. How we do it:
Priority planning | Accomplishment reports | Weekly or bi-weekly meetings | Tracking of media coverage | Quarterly reports | Annual reviews
But don’t just take our word for it
See what our clients have to say
Keagan J. Kerr
Senior Vice President, Corporate Affairs & Human Resources, Coeur Mining
What a fantastic 2014! Thank you for everything you and your team assist with. Coeur is a much better company with a partner like you. I look forward to further achievement in 2015.
VP of Marketing, Vestcom International
If you are looking for solid marketing strategy, personal attention and spot-on execution, you need look no further than Sterling Kilgore.
Director of Marketing, ShopLocal
Sterling’s strong ability to develop relationships helps us reach our goals. Hiring them was a great decision.
Director, Worldwide Field and Corporate Marketing, Infovista
On behalf of InfoVista, I’d sincerely like to thank the whole Sterling team for helping InfoVista gain awareness in our target markets. When you work with Sterling Kilgore, you have a reliable, honest and savvy partner who knows how to get visibility and media exposure for your company.
Maureen Carroll Gormeley
Social Meddia Manager, RICOH AMERICAS CORPORATION
The Sterling team always made my job easier and my days—just by being themselves. We had a lot of fun growing something from nothing and built an incredibly strong program that is now heads above others in the social media space. It’s a true pleasure working with such professionals.
Director of Marketing, DATAMATX
We have been so pleased with Sterling Kilgore that we have recommended them to three other companies who are now all benefiting from the outstanding PR and marketing services Sterling Kilgore provides.
President and General Manager, GMC Software Technology
Sterling’s solid feel for our industry and how media works makes them a perfect fit for reaching GMC’s goals in North America.
Founder and CEO, Extream Software
It was a lot of fun to grow Exstream to be a world leader and you should be very proud of Sterling’s role in making this happen.