We know that now–more than ever–it is important for companies to engage their customers in the online conversation and respond in real-time to their needs. Through social media, customers are looking for direct access to, and valuable information from, the companies with which they choose to do business.

Build your community

One of the most critical parts of a social media program is growing a following. However, a strong community does not necessarily mean a large community. It means finding the people whose goals and interests align with your company. How we do it:

Consistent posting | Influencer relations | Customer engagement | Identifying advocates | Live event coverage

Optimize your earned, owned and paid content

It’s important to analyze shared content on a weekly basis for engagement and to optimize accordingly based on popularity. From there, we are able to determine what types of content resonate and establish an engagement baseline. How we do it:

Amplify company news | Promote owned content | Curate and share third-party content | Social campaigns | Sponsored posts

Monitor your brand

Social media is not just about broadcasting your message, it’s also about listening. It is critical to keep tabs on what is being said about company reputation, products and services, the overall industry and competitors. How we do it:

Social listening tools | Platform monitoring | Customer service support | Industry analysis | Competitor audits

Measure your results

The great thing about social media is that your community tells you what works and what doesn’t. Therefore, analyzing results is essential to the ongoing success of your social media marketing program. How we do it:

Establish benchmarks | Determine KPIs | Analyze social data | Share of voice | Monthly/quarterly reporting

But don’t just take our word for it

See what our clients have to say

Davis Marksbury
Founder and CEO, Extream Software
It was a lot of fun to grow Exstream to be a world leader and you should be very proud of Sterling’s role in making this happen.
Steve Francis
President and General Manager, GMC Software Technology
Sterling’s solid feel for our industry and how media works makes them a perfect fit for reaching GMC’s goals in North America.
Shelly Anderson
Director of Marketing, DATAMATX
We have been so pleased with Sterling Kilgore that we have recommended them to three other companies who are now all benefiting from the outstanding PR and marketing services Sterling Kilgore provides.
Maureen Carroll Gormeley
The Sterling team always made my job easier and my days—just by being themselves. We had a lot of fun growing something from nothing and built an incredibly strong program that is now heads above others in the social media space. It’s a true pleasure working with such professionals.
Marc Lippe
Director, Worldwide Field and Corporate Marketing, Infovista
On behalf of InfoVista, I’d sincerely like to thank the whole Sterling team for helping InfoVista gain awareness in our target markets. When you work with Sterling Kilgore, you have a reliable, honest and savvy partner who knows how to get visibility and media exposure for your company.
Marcy Dockery
Director of Marketing, ShopLocal
Sterling’s strong ability to develop relationships helps us reach our goals. Hiring them was a great decision.
Jeff Weidauer
VP of Marketing, Vestcom International
If you are looking for solid marketing strategy, personal attention and spot-on execution, you need look no further than Sterling Kilgore.
Keagan J. Kerr
Senior Vice President, Corporate Affairs & Human Resources, Coeur Mining
What a fantastic 2014! Thank you for everything you and your team assist with. Coeur is a much better company with a partner like you. I look forward to further achievement in 2015.