If you are looking for solid marketing strategy, personal attention and spot-on execution, you need look no further than Sterling Kilgore.”

Jeff Weidauer
VP of Marketing
Vestcom International

Challenge

When Vestcom started transitioning in 2006 from a printer of shelf price labels to a provider of shopper marketing solutions, the company was referred to Sterling by one of our satisfied clients.

Vestcom’s goals were to:

  • Increase awareness of its new brand and solutions
  • Educate the market on the concept of shelf-edge marketing when social, mobile and digital marketing were emerging
  • Attract potential investors with an end-goal of acquisition

Through our PR efforts, today Vestcom is recognized as a trusted partner that retailers and consumer packaged goods manufacturers turn to for innovative, technology-driven in-store marketing solutions.

Results

Vestcom revenues grew by 93 percent from 2006 to 2012.

In 2014 Sterling secured:

  • 40 feature articles
  • 44 byline articles
  • Media hits had a total reach of more than 24.5 million (circulation and unique monthly website visitors)
  • 3 press releases with 9,165 views
  • 3 Vestcom associates won Top Women in Grocery awards

Target Market Focus

  • Supermarkets
  • Large discount retailers
  • Chain drug stores
  • Pet supply retailers

How We Did It

With a goal of promoting Vestcom’s new shopper marketing category and positioning the company as an in-store marketing thought leader, we used the following tactics:

  • Developed relationships with journalists using targeted communication efforts
  • Demonstrated Vestcom’s expertise and innovation by securing media opportunities as an expert source in feature stories and author of thought leadership articles
  • Disseminated key messages on Vestcom’s new product launches to the media and over social channels
  • Amplified key messaging and thought leadership by publishing a Vestcom blog and sharing via social media
  • Researched award competitions and managed the nomination process