Sterling’s strong ability to develop relationships help us reach our goal. Hiring them was a great decision.
Marcy Dockery
Director of Marketing
ShopLocal
Challenge
This company provides multichannel, fully-searchable, geo-localized weekly ad circulars, helping brands and advertisers connect with consumers for improved product sales. ShopLocal needed visibility in the B2B space to sell to more advertisers and to position itself as an attractive company to acquire.
Results
Meeting the main goal of its PR program, ShopLocal was sold to G/O Digital, a Gannet company, one of the largest local media companies in the U.S. and owner of USA Today and CareerBuilder.
In 2008 Sterling secured:
- 18 feature articles
- 305 briefs
- 5 bylined articles
Target Market Focus
- Manufacturers
- Retail
How We Did It
Significant visibility was attained by securing powerful, targeted media coverage in:
- Internet Retailer
- Mass Market Retailer
- Brandweek
- Multichannel Merchant
- Catalog Success
- Marketing News
and others, which contributed to its status as a company ripe to acquire.