Sterling Kilgore Public Relations and Marketing Strategy

Exstream Software

A client since January of 2000, Sterling Kilgore started with Exstream when it was just introducing a new product, Dialogue, a document composition software, to the marketplace. At the time, Exstream had eight clients and under $20 million in annual revenue. At the end of our run with the company (when it was acquired by industry giant Hewlett-Packard for seven times its earnings), Exstream was considered the 800 lb. gorilla in its space with a worldwide presence, over 300 enterprises using its software, and a $100 million in revenue. When they were acquired, Sterling Kilgore received and email from the Founder and CEO that stated: “It was alot of fun to grow Exstream to be a world leader and you should be very proud of Sterling Kilgore’s role in making this happen.”

In 2007 we secured:

• 92 feature articles about the company
• 807 briefs were placed on products and services
• 38 thought-leadership bylines placed in varying verticals

InfoVista

InfoVista came to us in June of 2008, after Natalie Salser became the company’s Marketing Director of Americas and APAC. Natalie’s former employer was a client of Sterling Kilgore. After six months working with the company’s current PR firm, Natalie could see the difference between what they delivered and what she was used to from Sterling Kilgore.

We signed a contract with InfoVista in July of 2008 and one year later we had secured:

• 13 bylines/ thought-leader pieces
• 10 feature articles about industry trends/ issues that include quotes from InfoVista
• 12 press releases developed and distributed to media
• 632 press release placements
• 3 white paper placements
• 4 case studies developed
• 2 case study placements

DATAMATX:

A client since January of 2006, DATAMATX wanted its president to become an industry leader on issues important to his vertical client base. As part of its PR strategy for the company, Sterling Kilgore secured a monthly column in a leading trade publication in which the president of DATAMATX comments as an industry expert. Since initiating his visibility campaign, he has been asked to speak to the Board of Governor’s of the USPS, was elected president of the highly prestigious INg organization, and received the distinguished President’s award from Xplor International for humanitarian efforts after Hurricane Katrina.

These are just a few of the results our clients have experienced and come to expect from our expertise and attention to their goals. We’d love the opportunity to put our proven public relations and marketing capabilities to work for your company.