On behalf of InfoVista, I’d sincerely like to thank the whole Sterling team for helping InfoVista gain awareness in our target markets. When you work with Sterling Kilgore, you have a reliable, honest and savvy partner who knows how to get visibility and media exposure for your company. Sterling is a firm with the utmost integrity and they have played an instrumental role in gaining valuable industry attention and exposure for InfoVista.

Marc Lippe
Director, Worldwide Field and Corporate Marketing
Infovista

Challenge

InfoVista, a provider of network and application service assurance software, came to us in June of 2008 after Natalie Salser a former Exstream employee became the company’s Marketing Director of Americas and APAC. After six months working with the company’s current PR firm, Natalie could see the difference between what this company delivered and what she was used to receiving from Sterling Kilgore.

In October 2009, Sterling was also asked to launch InfoVista’s social media presence, including a blog, Facebook, Twitter and YouTube platforms.

Results

These public relations and social media efforts combined to significantly raise InfoVista’s visibility within its industry and among key industry analysts as evidenced by its being recognized for the first time in the coveted Magic Quadrant 2011 for Application Performance Monitoring (APM), published by Gartner, Inc. A goal achieved!

By June of 2011, Sterling secured:

  • 54 bylined/thought-leadership articles
  • 42 feature articles about industry trends with InfoVista commentary
  • 31 press releases developed and distributed to media
  • 4,450 press release placements
  • 24 white papers, Web pages and other marketing collateral
  • 4 case studies developed
  • 17 award, speaking and trade show opportunities

By June of 2011, Sterling’s social media efforts had secured:

  • 54 blog entries written and posted, including guest analyst blogs
  • 853 Twitter updates sourced and posted
  • 599 Twitter followers researched and added
  • 203 Facebook updates sourced and posted
  • 131 Facebook fans
  • 2,517 YouTube video views

Target Market Focus

  • Network Service Providers

How We Did It

We signed a contract with InfoVista in July of 2008, with the goal of increasing industry visibility for the company and its suite of IT network and application performance solutions. InfoVista was particularly interested in obtaining recognition from leading analysts. Sterling used the following tactics:

  • Bylined/thought-leadership articles
  • Feature articles by journalists with InfoVista commentary
  • Press releases published and distributed to media
  • White papers, web pages and other marketing collateral
  • Case studies
  • Award, speaking and trade show opportunities

From October 2009—June 2011, Sterling was responsible for:

  • Blog entries written and posted
  • Twitter updates sourced and posted
  • Twitter followers researched and added
  • Facebook updates sourced and posted
  • YouTube video views