Clients in the News
Tukaiz, 1/5/2012
Image Personalized Calendars are a One-of-a-Kind Gift for Anyone on Your List
A technologically-advanced gift that has been receiving excellent reviews from consumers of all types are image personalized calendars, notebooks, folders, notecards, and mini-posters from Tukaiz, LLC.
Vestcom, 12/8/2011
Big-box Superstores as Bellwether Indicators
Costco reports earnings today and other retailers will be watching. The wholesale warehouse chain is expected to see higher profits. But it’s not just the size of those profits or the size of Costco’s stores that interests other retailers.
GMC Software, 12/7/2011
Greece’s Public Power Corp. Cuts Statement and Bill Production Time
Greece’s Public Power Corporation S.A. has significantly cut statement and bill production time with the GMC solution. As GMC Software Technology is a Xerox Business Innovation Partner, PPC was able to discover GMC’s Customer Communications Management (CCM) solutions through Xerox.
GMC Software, 12/1/2011
A Collaborative Customer Communications Strategy Keeps You in Control
Changing governmental policies and regulations that threaten to reduce the supply of raw materials likely will increase costs for many energy providers, and this will continue to impact rates to consumers. It might be too easy for consumers to blame the messenger when utilities might be finding fewer sources of power and increasing competition to secure sufficient, long-term supplies.
Vestcom, 12/1/2011
A Three-Pronged Approach
Effectively marketing private label doesn’t require big budgets, just creativity and a three-pronged approach that includes print, in-store and online. It’s a common conundrum: food retailers want to maximize private label sales but driving awareness requires marketing time and money.
Datamatx, 12/1/2011
A Quicker Link
Collection companies and creditors are always on the lookout for new ways to improve communication with consumers and make it even easier for them to pay their accounts. While online payment portals, e-mail and texting have become increasingly popular within the credit and collection industry, some businesses have recently started embracing a different technology: Quick Response codes.
Johnson & Quin, 11/30/2011
Use QR Codes to Elevate Your Direct Mail Campaigns
No doubt you’ve noticed it. Whether you’re sipping a cup of coffee at the local cafe or strolling through the mall, increasingly everyone around you is staring at a glowing screen in front of them—their smartphone. The recent Nielsen 2011 third quarter survey of mobile users revealed that 43 percent of all US mobile phone subscribers own a smartphone. Additionally, the majority of those under the age of 44—and 62 percent of mobile users aged 25-34—own smartphones.
Vestcom, 11/29/2011
Black Friday to Cyber Monday: How Low Can the Extreme Shopping Go?
Just about every news story this Monday morning contained statistics relating to the health—or lack thereof—of the economy based on how much we shopped over the weekend. Terms like “Black Friday” and “Cyber Monday” have entered the general lexicon, with seemingly every retailer holding some sort of Black Friday sales event.
LTCI, 11/18/2011
Staying Around After CLASS
On Oct. 14, the Community Living Assistance Services and Supports program—also known as CLASS—was indefinitely suspended after the Department of Health and Human Services determined it couldn’t make the federal long-term care insurance program financially sustainable.
Johnson & Quin, 11/7/2011
QR Codes Provide an Added Integrated Dimension
Quick Response codes have become one of the hottest trends in integrated marketing today; and, because their popularity continues to increase, marketers should be asking how QR codes can benefit their campaigns. With more business executives relying on smartphones to stay in contact with their work, marketers can use QR codes to tie together mobile, online and print media in their integrated marketing campaigns.
Vestcom, 11/1/2011
Opportunity Knocks
Here’s how to use instructional selling to increase PL sales. Consumers always want more. Whether it’s the newest, fastest smart phone or more pepperoni on their pizza, and the same is true in the world of food retailing where a stumbling economy and an increased number of consumers feeling pressed for time as well as money provides a good opportunity for retailers to incorporate instructional selling into their marketing arsenal.
Vestcom, 11/1/2011
Elevating Private Label
Private label has clearly been on a roll. Its share of dollar sales advanced to a record 19.1% in supermarkets and unit market share was 23.5%, according to the Private Label Manufacturers Association’s 2011 Private Label Yearbook, which tracks sales and market share trends based on Nielsen data. Much of this growth can be attributed to the sagging economy, which prompts shoppers to opt for typically lower-priced private label instead of national brands.
Van Son, 11/1/2011
The Right Ink Critical to Job Quality, Profitability
Ink may make up only a small percentage of a print job’s material cost, but it accounts for a major percentage of the success or failure of the printed product. Hence, choosing the right ink for the job is critical for a high quality end product. But as you most likely already know, there are many factors that make this choice a complex one.
Tukaiz, 10/22/2011
Tukaiz Review
I have been a satisfied customer of Tukaiz for over a year and continue to be impressed with every product that I have ordered. Tukaiz offers a wide selection of personalized products including invitations, cards, notebooks, posters, folders and calendars. Anytime that I have given a Tukaiz greeting or gift, the recipient is always so thrilled to see how a special name is transformed into a memorable image within the actual product.
Vestcom, 10/19/2011
Get the Attention of the Undecided Shopper
The “Great Recession” contributed strongly to consumers’ acceptance of store brands. And nearly 45 percent of respondents to an April survey from global business advisory firm AlixPartners LLP said the still-rocky economy is motivating them to continue to consider and purchase more private label and other lower-priced food products.
Vestcom, 10/17/2011
Retail Goes Mobile
If the term “mobile” isn’t the most used of 2011, it’s certainly in the top three. Nothing in recent memory has affected our daily lives—for better or worse—quite the way mobile has. Predictions abound: Smartphones will be the dominant device by the third quarter of this year; Web access will be primarily via mobile by 2013; and on and on.
Vestcom, 10/13/2011
A Week Later, We’re Still Thinking About Steve
It’s been a week since the world lost Steve Jobs. That sounds like a typical, dramatic and overblown statement from the media, but this is the rare case in which it’s absolutely accurate. The special magazine tributes will be hitting the newsstands about now; Newsweek is already out with its version.
Johnson & Quin, 10/10/2011
Getting the Most Out of QR Codes
Quick Response codes are fast becoming ubiquitous, but not all marketers are leveraging the opportunities they present for optimizing customer interaction. Last June, 14 million Americans scanned a QR code, according to comScore. While the number might not seem astronomical, the same study noted that it amounts to more than 6 percent of mobile users in the United States.
GMC Software, 10/6/2011
Navigating the Best Path of Success in Engaging Customers
Over the past few years, every industry has experienced a new market environment, marked by a sharp decline in consumer confidence and altered consumer behaviors that have made it increasingly difficult to acquire and retain customers.
Tukaiz, 10/4/2011
Tukaiz Personalized School Supplies Review and Giveaway
“Tukaiz Products, a division of Tukaiz, LLC, is devoted to putting a smile on your face through exciting and fun personalized products. Each product places the name you select into the image(s) of choice, and is then produced with you in mind.” Just in time for back-to-school, check out these fun personalized supplies from Tukaiz: