THE VALUE OF PR
Public relations offers advantages not found with other marketing options. A critical advantage of public relations is that it helps establish credibility for a company, product or person with a targeted customer group by capitalizing on the influence of third parties.
Make your customers evangelists
Press releases | Case studies | Speaking co-presenters | Quotable sources to the press | Customer advisory councils
Make your company a thought leader
Bylined articles | White papers | Speaking engagements | Blogs | Webinars | Podcasts
Make your company famous
Visibility in print and e-media outlets in key verticals | Executive profiles and opinion pieces | Story angles and placements | Product profiles/reviews | Tradeshow press appointments | Awards
Measure your Results
Priority planning | Accomplishment reports | Weekly or bi-weekly meetings | Tracking of media coverage | Quarterly reports | Annual reviews
