The Buzz & Beyond Blog
Archive for the ‘Mobile’ Category
Getting The Most From The Mobile Web
Posted on February 28th, 2011 By Mark Smith 2 Comments So Far
Whether it’s the iPhone, the Android, or one of many other available devices, more and more people are carrying smartphones and finding them to be an invaluable resource for work, shopping, and staying connected when they are on the go. The rising popularity of these web-enabled devices is leading many companies to look for ways to enhance their marketing with those browsing on the mobile Web. One important consideration is the company website.
Companies are now creating special mobile versions of their website that are optimized for the mobile Web. Why? Most websites are designed for viewing on a personal computer—not a mobile device—and that means the website may be hard to navigate and view for mobile users. A mobile website enhances the user experience, making it easier for customers and prospects to find information about your company and products when they visit your website while browsing with their phone.
If you’d like to learn more about mobile websites, we have put together a resource, Marketing on the Go: A Guide to Mobile Websites which you can download here.
I hope you find this resource to be a helpful introduction to the potential marketing benefits that a mobile website can provide. Of course, I’d love to hear your thoughts on how to make the most of the marketing opportunity that the mobile Web presents!
Tags: Android, Internet marketing, iPhone, Marketing, Mobile phone, Mobile Web, Smartphone, Website
Posted in Mobile |