06 Jul 2016

The debate about whether the press release is dead has been like watching a good tennis match—back and forth, back and forth. Some PR pros have declared the press release dead due to social media and shrinking numbers of journalists. But then, like Colin Clive acting as Henry Frankenstein, there are those who shout “it’s […]

22 Jun 2016

Social media isn’t unknown territory anymore. It’s an active environment where many businesses engage with their customers online and where customers voraciously share and consume content to help them in both their personal and professional lives (and yes, watch the occasional cat video). It’s a phenomenal platform for promoting, posting, publishing and proliferating your business’ […]

19 May 2016

Recently, while conducting a large scale competitive analysis for a client, our team was astonished at how many businesses STILL do not offer mobile-friendly websites. When we help clients build a new website, we always begin with the mobile experience in mind and work backwards from there. We naively assumed that’s been standard protocol in […]

16 May 2016

A growing number of businesses and organizations today understand the value of thought leadership. After all, how often do you go to Google to find an answer to a question? A lot, probably, and Google will lead you to thought leaders who have answers. It doesn’t take long to appreciate the benefits thought leadership can […]