The Buzz & Beyond Blog
Archive for the ‘Event Marketing’ Category
How PR Can Earn You Increased Brand Exposure at Your Next Industry Tradeshow
Posted on September 3rd, 2010 By Emily Collins No Comments So Far
Tradeshows present a great opportunity for a company to showcase its achievements to prospective clients and competitors, as well as debut its new products or services. But it’s not just the buyers that a tradeshow marketing plan should target. Journalists will also be an attendance, and getting on their radar is a worthy objective, too.
In addition to sales leads, tradeshows offer the chance to secure valuable inclusion in targeted publications’ pre-show coverage, onsite coverage, and post-show wrap ups. For day-of exposure, many tradeshows publish show dailies that offer insight into industry interviews, exhibitors, trends and events taking place during the show.
Having a good public relations strategy in place for each tradeshow can get your product mentioned in trade, business, and consumer news outlets, generate interest in your company, and get your company spokesperson quoted.
Here is an overview of the ways tradeshows can help increase brand awareness:
1. Coverage in your target publication’s that cover the event
Many publications publish preview guides and exhibitor directories prior to the tradeshow. Getting your company’s plans for the show and your booth number included provided can increase traffic during the show.
2. Help journalist’s put a face with your name
Since your company spokespeople and media contacts will all be present at the same time, engaging with the press onsite helps put a face with a name. Additionally, with the increased popularity of social media, more and more journalists are tweeting live from tradeshow floors and posting Facebook and blog updates daily. Take advantage of this opportunity to be a part of the tradeshow “buzz.”
3. Hand out press kits at your booth
Being able to provide journalists visiting your booth with a takeaway helps ensure they don’t forget about your brand once they leave.
Keeping these tips in mind the next time you register to exhibit at a trade show will help maximize your company’s exposure. You are likely exhibiting at a trade show because you have a product or service that you think is of interest to the industry. Use this opportunity to connect with not just targeted buyers, but your targeted media list as well.
Tags: Event Marketing, pr, Public Relations, Tradeshows
Posted in Event Marketing |