At Sterling Kilgore, we believe that combining traditional public relations practices with emerging fields of internet social media and communications is a winning strategy for our clients. We know that now–more than ever–it is important for companies to engage their clients in dialogue and keep tabs on what is being said about company reputation, products, and competitors. Social media presents a strategic opportunity to communicate with and get feedback from customers, prospects, key influencers, and industry contacts. It also provides a means to monitor what is being said throughout an industry, and by or about the competition.
We help our clients manage the health and growth of their branded social media properties—be it a blog, social network, forum, or otherwise. Our support ranges from social media platform development, maintenance, and moderation to conversation participation, facilitation, and support.
Audit and Competitive Analysis
Our research team mines the gamut of social media platforms to determine your current brand/product perception and to identify where conversations are taking place—and then compares the results against competitor involvement. In-depth research is also performed to identify your key industry influencers, media, associations, and other thought leaders engaged in social media.
Strategy Development
We work closely with you to determine the level of social media participation you would prefer (or to review how you are presently participating in the various social media outlets) and will develop a clear, strategic social media plan tailored to your goals and set to a timeline for maximum results.
Monitoring and Response
We identify and monitor key conversations taking place across all social media platforms and form relationships with influencers and the audience through comments and consistent participation.
Reputation Management
We monitor a wide range of industry blogs, news, message boards, and forums to see what people are saying about your brand—and then analyze the feedback and work with you to develop thoughtful responses. Our research team performs routine social media crawls to secure comments, questions, and posts written about your company.
Blog Development & Management
We work with you throughout the entire blog development process—and then manage the site on an ongoing basis. Development includes design, contributor planning, layout, and launch. Management includes topic idea generation, interviews, ghost-writing, editing, formatting, and publishing.
Blogger Relations
We identify influencers, listen to the conversation, identify opportunities to participate, and effectively engage with the online influencers that have the greatest reach and impact on your business.
Media Production & Distribution
We work with you to develop and then distribute online media (including audio, video, photography, and illustration) to all social media platforms.
Education & Training
We help you better understand the social media platforms, terminology, and key features with special training assignments and workshops, including leading educational sessions and one-on-one coaching.
Pitching and Relationship Management
Our results-oriented, social media savvy account executives work with you to identify key publication outlets—and then leverage their extensive roster of editor relationships to secure online coverage.
Guideline Development
We provide a detailed social media engagement guideline as a roadmap for staff participation—and then work with you to tailor it to your company’s needs.
Measurement
We provide monthly social media accomplishment reports that measure your company’s social media presence and participation.
Social Media Property Creation
Our design team develops mockup versions of social media properties on the platforms that will give your company the greatest ROI. We then work with you to finalize the layout and design for each and secure approval to launch.