Sterling Kilgore Public Relations and Marketing Strategy

Developing a marketing strategy to support your overall business goals, including analysis of target markets and competition, channels of distribution, and branding and positioning of products.

Preparing marketing collateral, including sales brochures, multi-channel marketing solutions, Web content, and white papers that support your key messages.

Leveraging the activities of other organizations to further your organization’s brand recognition by developing joint press releases, promoting your organization’s quotes to be included in partners’ press releases, seeking third party quotes to show support in your organization’s press releases, case studies, and more.

Going beyond just choosing colors and selecting graphics, our approach to creative development drives emotional appeal and helps you stand out among your competitors.

Differentiating your organization’s products and services in the competitive landscape by establishing a marketing strategy that keeps your key messages top-of-mind.

• Competitive analysis: identifying strengths, weaknesses, opportunities, and threats in the landscape.
• Positioning strategy: positioning your organization’s products and services to focus on opportunities in the market.
• Value proposition: determining the type of value you organization delivers to the market.

Implementing a digital marketing strategy using countless tools to reach your target audience including mobile technologies, online advertising, email, e-newsletters, social networks and social media, and analytics.

Fostering synergy between your key messages and business operations by determining the right approach to market your organization’s products and services, including print advertisement, media relations, direct marketing, and event marketing.

Scanning your competitor’s ads and media strategy reveals information about their focus and selectivity in communicating to your target market, and can make you aware of any new product offerings.