The Buzz & Beyond Blog
Location-Based Platforms: Bringing Social Media Marketing to the Doorstep of Your Business
Posted on February 7th, 2012 By Roland Cailles No Comments So Far
One of the things that keeps social media marketing interesting is that it is always changing. New platforms and features—and new ideas for how to use them to engage with customers and prospects— are continually arising. Location-based marketing, one of the latest tools for your social media marketing program, is one such example.
You may have heard of location-based platforms, like Foursquare or Facebook Places, that allow users to ‘check-in’ to the business locations they frequent. Thanks to the widespread adoption of the smartphone, and its GPS tracking capabilities, apps can track when your customers are visiting your business. To avoid privacy issues, these location-based platforms use an incentive-based model to encourage users to share their location and consumption habits Read the full article…
Tags: apps, b2b, facebook places, foursquare, location-based, Mobile, Social Media
Posted in Social Media
Happy Holidays!
Posted on December 22nd, 2011 By Patricia Kilgore No Comments So Far
During this holiday season, we wanted to take a moment to thank our clients, families, friends and fans for all of the many ways that you have made this year a special one for each of us here at Sterling Kilgore. We deeply appreciate the support, encouragement and friendship that you have provided to us all year long.
We are looking forward to 2012 and the opportunities that lie ahead. It is an exciting time to be working in public relations and social media marketing and we enjoy the challenge of staying at the forefront of a rapidly changing industry landscape to deliver results for each of our clients. But most of all, we enjoy the relationships we have the opportunity Read the full article…
Tags: business, Christmas and holiday season, Holiday, New Year, Public Relations, Social Media, Social media marketing, Sterling Kilgore
Posted in News
Social Media Tech Tools: Alltop, A Tool to Help You Search the Web
Posted on November 4th, 2011 By Kevin Kovanich No Comments So Far
I just wanted to start this entry by saying one thing: we get it. We know that one of the reasons many people don’t get involved with social media is because they simply don’t have enough time. And it’s true. With an endless number of blogs, news stories, community-based platforms such as Facebook and other online information on the Web covering every subject under the sun, it is difficult to sort through the “noise” and find what is really of value to you.
But whether you ever submit a post on Facebook or Twitter or not, there is a wealth of information online that could be of interest to you and add value to your day – if you can find Read the full article…
Tags: Alltop, Blog, Facebook, Google Reader, Guy Kawasaki, Online Communities, Online magazine, twitter
Posted in Social Media
Looking Back on My First Year in PR
Posted on September 29th, 2011 By Rebecca Vander Naald 3 Comments So Far
Two years ago, while I was still in school, I did an internship with Sterling Kilgore. When I think back, it’s amazing to me how much the public relations industry has evolved in the short time between then and now. At the time, businesses were just beginning to get involved with social media and they were looking for effective ways to break into the conversation. LinkedIn appeared to be the most promising platform, Twitter was just a toddler, and Facebook was a distant thought for most B2B companies.
After my internship, I spent a little over a year away from Sterling to finish my education and gain some in-house marketing experience with a financial firm. A year ago, I came back Read the full article…
Tags: Facebook, LinkedIn, pr, Public Relations, Social Media, twitter
Posted in Public Relations
In Marketing—Don’t Tell Me Your Story, Tell Me Mine
Posted on September 12th, 2011 By Mark Smith 4 Comments So Far
There is no question that Apple is a company that gets plenty of attention. With a history of innovation under legendary CEO (now Board Chairman) Steve Jobs, a stock valuation that recently exceeded that of Exxon Mobil, and revolutionary products such as the iPhone and iPad, there are clearly many ways to measure Apple’s success.
All of this makes it very interesting to look at how Apple chooses to share its product messaging. Take, for example, this recent TV commercial for the iPad2.
Apple could have chosen to talk about what a great company it is, provide details on how its product features exceed those of other tablets, or showcase a celebrity endorsement. But it didn’t. Instead, it chose to focus on Read the full article…
Tags: apple, branding, ipad2, Marketing, steve jobs, story
Posted in Brands