The Buzz & Beyond Blog
Things My Father Taught Me About Business…and Life: The Customer Experience Starts When You Pick up the Phone
Posted on May 2nd, 2012 By Patricia Kilgore No Comments So Far
The phone is the first introduction to a company; my father taught me that when I first opened the business seventeen years ago. His first piece of advice, gleaned from his own success in business, was that our clients should always know when they call Sterling Kilgore they can expect a courteous, professional reception that extends throughout our working relationship. This is the beginning of a company’s standards—a company’s true culture to be exact.
Many of the great companies we do business with though out our daily lives have standards and are even famous for them. Think Nordstrom’s, Zappos and Southwest Airlines. They care about the service they provide their customers and they show it by the standards set to accomplish Read the full article…
Tags: Customer Service, Joseph Michelli, Nordstrom's, Ritz-Carlton, Southwest Airlines, Sterling Kilgore, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company, Zappos
Posted in Customer Service
The Right Words Really Do Matter – Just Ask Wilbur
Posted on March 23rd, 2012 By Patricia Kilgore No Comments So Far
The month of March marked the 60th anniversary of Charlotte’s Web, a children’s novel written by American author E.B. White. If you haven’t read it, you must get it immediately no matter how old you are. While it is considered a classic in the world of children’s literature, it is a book that adults will enjoy as much as children. I am not sure anyone, young or old, can read this book without breaking down in tears at the end.
The story is about a true friendship between a pig named Wilbur and a spider named Charlotte. We first meet Wilbur when he becomes the pet of Fern, the little girl who lives on the farm. Fern loves Wilbur and spends Read the full article…
Tags: 60th Anniversary, Charlotte, Charlotte's Web, E. B. White, Elements of Style, Marketing, Public Relations, Wilbur, Writing
Posted in Writing
Location-Based Platforms: Bringing Social Media Marketing to the Doorstep of Your Business
Posted on February 7th, 2012 By Roland Cailles No Comments So Far
One of the things that keeps social media marketing interesting is that it is always changing. New platforms and features—and new ideas for how to use them to engage with customers and prospects— are continually arising. Location-based marketing, one of the latest tools for your social media marketing program, is one such example.
You may have heard of location-based platforms, like Foursquare or Facebook Places, that allow users to ‘check-in’ to the business locations they frequent. Thanks to the widespread adoption of the smartphone, and its GPS tracking capabilities, apps can track when your customers are visiting your business. To avoid privacy issues, these location-based platforms use an incentive-based model to encourage users to share their location and consumption habits Read the full article…
Tags: apps, b2b, facebook places, foursquare, location-based, Mobile, Social Media
Posted in Social Media
Happy Holidays!
Posted on December 22nd, 2011 By Patricia Kilgore No Comments So Far
During this holiday season, we wanted to take a moment to thank our clients, families, friends and fans for all of the many ways that you have made this year a special one for each of us here at Sterling Kilgore. We deeply appreciate the support, encouragement and friendship that you have provided to us all year long.
We are looking forward to 2012 and the opportunities that lie ahead. It is an exciting time to be working in public relations and social media marketing and we enjoy the challenge of staying at the forefront of a rapidly changing industry landscape to deliver results for each of our clients. But most of all, we enjoy the relationships we have the opportunity Read the full article…
Tags: business, Christmas and holiday season, Holiday, New Year, Public Relations, Social Media, Social media marketing, Sterling Kilgore
Posted in News
Social Media Tech Tools: Alltop, A Tool to Help You Search the Web
Posted on November 4th, 2011 By Kevin Kovanich No Comments So Far
I just wanted to start this entry by saying one thing: we get it. We know that one of the reasons many people don’t get involved with social media is because they simply don’t have enough time. And it’s true. With an endless number of blogs, news stories, community-based platforms such as Facebook and other online information on the Web covering every subject under the sun, it is difficult to sort through the “noise” and find what is really of value to you.
But whether you ever submit a post on Facebook or Twitter or not, there is a wealth of information online that could be of interest to you and add value to your day – if you can find Read the full article…
Tags: Alltop, Blog, Facebook, Google Reader, Guy Kawasaki, Online Communities, Online magazine, twitter
Posted in Social Media