Having spent about 20 years working with reporters and editors to get my clients covered in the news, I’ve learned a few things about what works and what doesn’t. I’ve also learned a few things about what it takes to do this job—and it’s not the huge contact list you would think. Being successful in […]
It’s no secret that each social media platform has its own custom algorithm, designed to help determine which content shows up in your news feed. Facebook was the first to develop this in 2007 and the company continues to tinker with it. LinkedIn has since developed a similar news feed algorithm as Facebook. Twitter just […]
In this blog series, I am sharing stories my Dad shared with us as we were growing up about business—and now I see about life. Dad loved business. He loved sales in particular and through his experiences selling and brokering scrap and steel for 39 years across the nation, he had a lot of stories […]
My Dad was the quintessential businessman of the 60s … a salesman when sales meant being on the road in a car weeks at a time covering “territories.” He would often be gone all week, or even two, driving from our home in Iowa to South or North Dakota or Minnesota and back. That was […]
This year Sterling celebrates 20 years in business. It is hard for me to believe that 20 years has passed in what feels like six weeks. I remember my father saying something like that in a speech he gave when he retired from his company after 35 years. I knew for him it was that […]