25 Jul 2017

The recent CNN debacle concerning the retraction of untrue articles about the President’s connection with Russia forces Americans to wonder if any news is true.  If we can’t even trust the first all-news television channel in the United States, with its long history of credible reporting, who in the media can we trust? As someone […]

10 Apr 2017

If you’ve been reading Sterling Kilgore’s blogs regularly, you are well aware what successful public relations is and its role in gaining the visibility that makes companies and their products and thought leaders famous.  Now let’s delve into a sister sub-discipline of marketing—branding.  Branding at its most tactical is the creation of a name, symbol […]

24 Oct 2016

The recent presidential debates have a lot of people asking what it means to be a “good” public speaker.  Is it the way you look, the way you act, what you say?  Paying attention to all these aspects of presenting is important. But let’s address the elephant in the room first… Fear’s role In a […]