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22 Sep 2016
  • BY Mark Smith
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The One that Got Away and other Marketing Fish Stories

Because I grew up on the banks of the Mississippi river in Iowa, I have always been a fisherman. But when I left Iowa after college and eventually made my home in the Piedmont region of North Carolina, I became a particular kind of fisherman—a fly fisherman. For me, few experiences in life can rival […]

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03 Aug 2016
  • BY Mark Smith
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Think “Fast” When Developing Your Marketing Messages!

In my last blog post, I pulled an old economics book off the shelf to share some of the thoughts of classical economist Adam Smith. In his day, Smith talked a lot about the concept of “rational self-interest.” The long and short of Smith’s point was that people tend to act out of their own […]

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26 May 2016
  • BY Mark Smith
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What the Butcher, the Brewer, the Baker and the Marketer Have in Common

If you took (or had to take) an economics class in high school or college you may remember hearing about a Scottish fellow by the name of Adam Smith. Smith wrote a fundamental book on how free markets work called An Inquiry into the Nature and Causes of the Wealth of Nations. Published in 1776, […]

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