25 Jan 2017

Picture this scenario – your company’s product team has put months (or possibly even years) into developing the next revolutionary offering. The investment in R&D was steep, but every stakeholder so far has bought in to its value. You are now attending the big unveil. Everyone in the room has anxiously been waiting for this […]

26 Aug 2016

Not long ago, the tactics and techniques utilized to achieve optimal search engine rankings were vastly different than what we see today. Gone are the days of cramming key words and phrases into blogs that served no other purpose than to be indexed by search engines, or farming out backlinks to a network of otherwise […]

19 May 2016

Recently, while conducting a large scale competitive analysis for a client, our team was astonished at how many businesses STILL do not offer mobile-friendly websites. When we help clients build a new website, we always begin with the mobile experience in mind and work backwards from there. We naively assumed that’s been standard protocol in […]