28 Nov 2017

In early November, a dispute between one of the world’s most prominent brands and one of the country’s largest newspapers became public. Walt Disney Co., upset over news coverage about its financial dealings with the city of Anaheim, Calif., barred the Los Angeles Times from press screenings of its movies. The newspaper made the ban […]

27 Jun 2017

The USC Center for Public Relations recently released its Global Communications Report 2017, including the communications trends PR executives believe will be the most important in the next five years. Here are the top three trends identified by the report: Digital storytelling Social listening Social purpose Throughout history people have turned to stories to find […]

19 Aug 2016

Just the other day, a local restaurant dropped off a sample at our office—one chocolate chip cookie. We laughed as we cut it into small pieces so more than one person could try it. The very next week a pizzeria dropped off a sample at our office, and just like the previous restaurant, they left […]

06 Jul 2016

The debate about whether the press release is dead has been like watching a good tennis match—back and forth, back and forth. Some PR pros have declared the press release dead due to social media and shrinking numbers of journalists. But then, like Colin Clive acting as Henry Frankenstein, there are those who shout “it’s […]

16 May 2016

A growing number of businesses and organizations today understand the value of thought leadership. After all, how often do you go to Google to find an answer to a question? A lot, probably, and Google will lead you to thought leaders who have answers. It doesn’t take long to appreciate the benefits thought leadership can […]