“Don’t brag about your lightning pace, for Slow and Steady won the race!” from Aesop’s Fable “The Tortoise and the Hare” One of my favorite fables as a kid was the story about the tortoise and the hare. It always served as a good reminder if I rushed to finish a homework assignment that it […]

Working with several Sterling Kilgore social media accounts, I quickly learned that each company has a different audience with divergent interests and varying preferences for the ways they would like you to communicate with them. Everything related to your company on social media is a part of your brand’s identity – images, logos, colors, fonts, […]