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22 Sep 2016
  • BY Mark Smith
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The One that Got Away and other Marketing Fish Stories

Because I grew up on the banks of the Mississippi river in Iowa, I have always been a fisherman. But when I left Iowa after college and eventually made my home in the Piedmont region of North Carolina, I became a particular kind of fisherman—a fly fisherman. For me, few experiences in life can rival […]

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07 Sep 2016
  • BY Sandy Armstrong
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Almost Famous: A Lesson in Persistent Media Coverage

Imagine this…Your company wins the business of a client so big, well-known and exciting that EVERYONE will be talking about it.  What’s more, the customer agrees to allow their name to be mentioned in a press release!  The press release is written, the customer approves it and, because the name is so recognizable, the New […]

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