The act of storytelling is human at its core. It’s our oldest form of passing information and is no less important to us as a society today than it was during the dawn of civilization. Great stories can entertain us, exhilarate us, or even bring us to tears. Regardless of how a story impacts us, […]
When it comes to gaining visibility for your company, some things are optional, like PR stunts, which have the potential to come under scrutiny as cheesy and ridiculous. While that result may be fine, and even desirable, for consumer electronics inventions in far-flung places, it might not be appropriate as you build up your status […]
The debate about whether the press release is dead has been like watching a good tennis match—back and forth, back and forth. Some PR pros have declared the press release dead due to social media and shrinking numbers of journalists. But then, like Colin Clive acting as Henry Frankenstein, there are those who shout “it’s […]